URFANA ALAM
The 'WaterAid' advert is a well known charity advert that shines light on the lack of basic facilities some people have around the world. The advert starts off with cold colours showing a radio and plant pot by the window seal where you can see the rainy weather outside, there also seems to be murmuring of the weather lady on the news to notifies the person listening to the radio of the upcoming forecast. The ad then very quickly changes scenes into a land field of crops that look to be dry, however not completely dry and dying. The colour here is now warmer and minimal however as the time passes by in the advert more and more vibrant colours are added. The very first time we see Claudia, the camera is already close to her face almost as if it's trying to create that "up close and personal" type of feeling with the audience which does definitely work. It's important to get the target audience to feel a sense of connection with the people in the advert as they may have never thought of them being the same and putting themselves into the situation creates more empathy and guilt and they may start to feel like they should help. In fact, WaterAid are seen to do this throughout the whole ad, trying to create as much common ground as possible between the audience and the people i nthe charity advert, another way they do this is by simply giving 'Claudia' her name. This is a very common name that many people in western society could have, by giving a name to the representative they add more layers to her as a person and adds further onto the belief of her being just like the target audience. One last way the ad brings the two together is by having Claudia sing "Sunshine On A Rainy Day" which is a famous song from 1990 sung by a British female artist called Zoe, this is a song perhaps many of the audience members grew up listening to and really just pushes them that last bit further to find similarities in their lives.
The 'WaterAid' advert is a well known charity advert that shines light on the lack of basic facilities some people have around the world. The advert starts off with cold colours showing a radio and plant pot by the window seal where you can see the rainy weather outside, there also seems to be murmuring of the weather lady on the news to notifies the person listening to the radio of the upcoming forecast. The ad then very quickly changes scenes into a land field of crops that look to be dry, however not completely dry and dying. The colour here is now warmer and minimal however as the time passes by in the advert more and more vibrant colours are added. The very first time we see Claudia, the camera is already close to her face almost as if it's trying to create that "up close and personal" type of feeling with the audience which does definitely work. It's important to get the target audience to feel a sense of connection with the people in the advert as they may have never thought of them being the same and putting themselves into the situation creates more empathy and guilt and they may start to feel like they should help. In fact, WaterAid are seen to do this throughout the whole ad, trying to create as much common ground as possible between the audience and the people i nthe charity advert, another way they do this is by simply giving 'Claudia' her name. This is a very common name that many people in western society could have, by giving a name to the representative they add more layers to her as a person and adds further onto the belief of her being just like the target audience. One last way the ad brings the two together is by having Claudia sing "Sunshine On A Rainy Day" which is a famous song from 1990 sung by a British female artist called Zoe, this is a song perhaps many of the audience members grew up listening to and really just pushes them that last bit further to find similarities in their lives.
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