URFANA ALAM The 'WaterAid' advert is a well known charity advert that shines light on the lack of basic facilities some people have around the world. The advert starts off with cold colours showing a radio and plant pot by the window seal where you can see the rainy weather outside, there also seems to be murmuring of the weather lady on the news to notifies the person listening to the radio of the upcoming forecast. The ad then very quickly changes scenes into a land field of crops that look to be dry, however not completely dry and dying. The colour here is now warmer and minimal however as the time passes by in the advert more and more vibrant colours are added. The very first time we see Claudia, the camera is already close to her face almost as if it's trying to create that "up close and personal" type of feeling with the audience which does definitely work. It's important to get the target audience to feel a sense of connection with the people in the a...