Urfana Alam - media blog

  What techniques do your chosen texts use to effectively target and maximize their online audiences (30 marks) Refer to Zoella and Attitude.   Zoe Sugg (better known as Zoella), is a young influencer who has had a rather interesting journey during her career which is still ongoing, surprising her fans with new paths at every turn. She began posting videos on her YouTube account in 2009 when she was 19 years old with make-up videos. Perhaps it was her luck (or a very well-planned investment) that lead her to post these videos, YouTube was still relatively new at the start of her career (YouTube started in 2005) and such content was never posted before. This is called a ‘gap in the market’, this helps people understand what type of products / entertainment the public has never seen and open up ventures to new ideas. Because Zoella began her online career at such a young age, her fanbase was largely made up of people her age, specifically those between the ages of 16 and 2...

GENRE: Black Panther fits into the genre of SciFi / Afrofuturism. Afrofuturism is a cultural aesthetic that fuses the origins of African traditions and culture with SciFi to create a genre of its own. Its philosophy of history and philosophy of science was first coined by Mark Dery in 1993 and explored its a way through the late 1990s and still continues to rise amongst today's generation. Black Panther was perhaps the first movie to properly put the idea of Afrofuturism on the map as, after the high success of the movie, more people started to look into this genre and understand it. Many have perhaps never even imaging a Marvel movie on the sets in Africa to be released.  NARRATIVE:  The narrative of Black Panther is what plays a big of it fitting into the Marvel universe. Black Panther was actually first mentioned way back in July 1996 when the fictional character made his first appearance in the Fantastic Four series in issue number 52 and joined the Avengers in 1968. Many ...